Reasons to Use Humor in Display Advertisements

By Ted Dhanik

Utilizing humor as a strategy for a product’s display advertisements is a brilliant one that is highly undervalued and under-used. Listed below are some reasons why humorous advertising is a great choice for a product or business.

Engages the Consumer

Humor appeals to everybody, whether it is witty humor, physical humor, or political humor. When an advertisement is shown as part of a joke, the viewer will become involved and interested. It arouses their curiosity and interest in the joke, and will lead them to follow the ad to the next site for the business. Of course, ad engagement is the first step in increasing the potential customer to the business’ website, and a comedic and timely ad can do that.

Best Ad Consumption by Potential Clients

A recent study has shown that ads using a comedic approach are absorbed and comprehended more easily by potential customers. This is because using humor as an approach notifies the customer in a different way. That is, the ad is not making a direct sale. Instead, the ad first appeals to the human side, not the buying or purchasing side- and then, once the ad takes the customer to the business website, direct selling techniques begin. The idea is that approaching a customer as a person rather than a buying robot will garner more sales and business.

Catchy, and Attractive

Comedic ads lead people to want to know the end of the joke. If the product is either the solution or the butt of the joke, it is second in mind to the humor of what is occurring. This backwards way of getting people invested is getting them interested in the brand more than the product. If a brand is witty enough to come up with catchphrase, then customers will remember that more than a product dump or pitch.

Guest post provided by Ted Dhanik, provider of display advertising and high performance marketing solutions. Ted Dhanik is the current CEO of engage:BDR. Ted Dhanik offers his witty and insightful thoughts as a blogger.