Online Advertising Ideas

By Ted Dhanik 

In this digital day and age, internet users come across tons of ads every single day.  Therefore, in order to make a lasting impression, ads have to be incredibly creative and interesting.  Static, lackluster ads don’t stand a chance against witty, colorful, and engaging ads.  The key is to make interactive ads that viewers aren’t able to resist.

Game-like ads are gaining in popularity due to their interactive nature.  These ads often involve game-style keyboard controls and others take over the entire screen, appearing like an online game.  Any ad that includes variations of keyboard and mouse control, such as requiring the use of the keys to navigate, tends to garner interest.

Another idea that has proven to be wildly successful is to tell a story through an ad.  Audiences of all different types love stories.  Ads that incorporate a plot hook the interest of viewers which can lead them to check out the website link.  Some advertisers now use Filmstrip formats which include five panels.  The person viewing the ad has the choice to go to the next section of the ad in order to learn more about the story and eventually the product or service.

One popular method of advertisers is to usurp the entire content of the site with an ad.  This technique can either entertain and engage viewers or annoy them.  Movie trailers are an example of this type of ad that are often successful due to the way they grab the viewer’s attention.  It’s important for businesses to evaluate whether this type of ad will work with their product or service or not.

Author bio: Guest post is submitted by the president and co-founder of engage:BDR, Ted Dhanik.  engage: BDR offers advertisers state-of-the-art marketing solutions, advanced technology, and custom programming.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik is a leading consultant when it comes to banner and display advertising.