Marketing Your Gelato Shop Online - The Great American Small Business Challenge | The Great American Small Business Challenge

Running a successful gelato shop comes with a lot of moving parts. You need the necessary ice cream shop supplies, of course, like gelato cups and spoons. You’ll need great gelato too. But without getting the word out that your shop is a place to taste the best product, you’re doomed to fail. Consider moving to the internet for better results.

The first thing you’ll want to do is start a social media page. Everyone uses social media these days, so it’s a great way to advertise your shop. Offer people incentives for posting updates about your shop as well, so you draft your own customers as marketers.

Next, you need a website. Even something basic that explains to visitors what it is your shop is all about. Be sure that website is mobile friendly as well. More and more people are visiting websites through their mobile devices. If your website doesn’t support this, you’ll be left in the cold. It’s essential that your website lists the hours your open, your address and the menu.

Consider using mobile ads as well. Remember what I said about mobile devices? If you want to get out in front of the people using them, you’ll want to use mobile ads to do so.

There’s a lot you need to do in order to see your gelato shop succeed. Start by advertising online today and you’ll see results tomorrow.

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Article submitted by Gelato Products. The company sells almost everything you need to get your gelato business up and running including custom printed cups.