Can Location Data Help Marketers Beat Brand Loyalty?
Just how powerful is brand loyalty? Is it powerful enough to overcome the immediate satisfaction of a consumer getting what he or …
How Buy-Side Platforms Leverage Data, and How Your Campaigns Benefit
Data is the greatest asset that a marketer can have over competitors. Your advantage is your ability to learn and to process …
Four Tips to a More Engaging Ad
Engagement is becoming an important part of display advertising and digital marketing, but it’s difficult to quantify, even with desktop users. Much …
The Future of Engagement
The concept of engagement has evolved quite a bit throughout history. Early advertisers used the idea of engagement to literally engage people, …
Targeting the Mobile Shopper with Precision
Mobile is becoming a significant channel for retailers and affiliates online, but the signals generated by this traffic can be difficult to …
How New Agents Can Expand Their Clientele
New agents face a challenge that every veteran has faced before: getting clientele. Real estate will take you on some unique journeys, …
Automation: What it Can and Cannot Do
It seems that everyone is talking about automation these days, especially about the dangers of losing human employment to the machines. On …
Top Tips to Grow a Mobile Ad Campaign
Mobile ad spending is increasing, and there are new tools to help narrow down to the audience you want to show ads …
How Display Advertising is Evolving
This article was written by Ted Dhanik Now that mobile has become a greater factor in web browsing, digital marketing has evolved to …
How to Buy Ad Space
This article was written by Ted Dhanik Marketers can buy and sell ad space through a network, or directly through a media …